Nonsan Strawberry Festival

About the Festival

*The food content for the festival venue below is from last year's (2025) festival, and the content for the 2026 festival is currently being updated.* The Nonsan Strawberry Festival is a representative specialty product festival of South Korea, held annually in Nonsan City, Chungcheongnam-do. Nonsan is a nationwide major strawberry producing area, equipped with a stable production base and distribution system. Based on this, it operates as an industrial festival linking agriculture, processing, and tourism. The festival consists of strawberry sales and tastings, experiential programs, performance/exhibition events, and industrial exchange programs, and is promoted with a structure where local farmers and small business owners directly participate. Furthermore, it has been selected as a Culture and Tourism Festival by the Ministry of Culture, Sports and Tourism for 2026-2027, and is a festival that is strengthening its international expandability and industrial connectivity in anticipation of the 2027 Nonsan World Strawberry Industry Expo.

About the Festival

Main Programs: Opening Ceremony and Celebration Performance, Global Street Parade, Strawberry Theme Zone operation (Strawberry experience·exhibition·photo zone), Strawberry K-food cooking·tasting program, 2027 Nonsan World Strawberry Industry Expo Promotion Hall operation, Industrial Exchange Zone (Domestic and international buyer consultations and industrial exhibition) Supplementary Programs: Strawberry Dessert Contest, Performances by local art groups and cultural art stages, Strawberry processing·distribution industry exhibition, Global Art Project, Strawberry Goods·Souvenir Sales Zone, Direct farm produce market Consumer Participation Programs: Strawberry picking experience, Strawberry jam·dessert making experience, Children·Family experience zone, SNS participation events and stamp tour, Stay-type linked tourism programs (Linked tours to nearby tourist attractions) Other Information: Multilingual guidance for foreign tourists, Global food zone and food truck operation, Inter-regional tourism linkage program operation, Enhanced safety·hygiene management, ESG-based eco-friendly festival operation