Pyeongchang Hyoseok Cultural Festival

About the Festival

*The festival content below is from the previous year's (2025) festival, and the content for the 2026 festival is being updated.* The 'Pyeongchang Hyoseok Cultural Festival' is composed of an artistic and cultural stage based on the lyricism of literature, set against the backdrop of Bongpyeongjang market and white buckwheat flowers like sprinkled salt, which are the highlight of Lee Hyo-seok's literature and the setting for his representative short story 'When the Buckwheat Flowers Bloom.' It also includes an exciting performance stage where you can momentarily forget your tired daily life and get caught up in the excitement, simple local food, and memories from a rural market, creating new nostalgia with the savory dialects, generous hospitality, and diverse scenery of village elders who came out to buy daily necessities. Finally, it offers a healing stage in the Heungjeongcheon Stream relaxation area, a time for introspection to find your precious self, momentarily put down the weight of life, and envision tomorrow's hopes.

About the Festival

1. Main Programs - Madangguk performance ('When the Buckwheat Flowers Bloom') - The 46th National Hyoseok Writing Contest - The 3rd Pyeongchang Buckwheat Flower Song Festival - Lee Hyo-seok Literary Forum - Lee Hyo-seok Literary Award Ceremony - Live radio broadcast 2. Subsidiary Programs - Various performances by local performing groups - Four competition programs with prize money (Poetry Contest/Three-Line Poem Contest/Handwriting Contest/Photo Contest) 3. Consumer Participation Programs - 'Literary train into the novel~' - Enjoying the festival with a stamp book - Music journey with DJ Choi Yong-jin (music story request) - Find the Golden Buckwheat! (1st prize pure gold plaque) - Bonfire experience (free bonfire) - Wish ball experience (write a wish and float it) - Small zoo experience and viewing - Donkey and horse riding experience and viewing 4. Other Information - Free shuttle bus operation (from Pyeongchang Station to the festival venue)

Program Information

1. Main Programs - Madangguk performance ('When the Buckwheat Flowers Bloom') - The 46th National Hyoseok Writing Contest - The 3rd Pyeongchang Buckwheat Flower Song Festival - Lee Hyo-seok Literary Forum - Lee Hyo-seok Literary Award Ceremony - Live radio broadcast 2. Subsidiary Programs - Various performances by local performing groups - Four competition programs with prize money (Poetry Contest/Three-Line Poem Contest/Handwriting Contest/Photo Contest) 3. Consumer Participation Programs - 'Literary train into the novel~' - Enjoying the festival with a stamp book - Music journey with DJ Choi Yong-jin (music story request) - Find the Golden Buckwheat! (1st prize pure gold plaque) - Bonfire experience (free bonfire) - Wish ball experience (write a wish and float it) - Small zoo experience and viewing - Donkey and horse riding experience and viewing 4. Other Information - Free shuttle bus operation (from Pyeongchang Station to the festival venue)