Sancheong Traditional Korean Medicine & Herb Festival

About the Festival

This is Korea's representative herbal medicine festival, celebrating its 25th anniversary. Based on the herbal resources of the pristine Jirisan area and the novel 'Donguibogam,' and utilizing historical, cultural, and natural conditions to the fullest, such as the creation of the nation's first Korean medicine theme tourist destination in 2001, this industrial-type festival promotes the excellence of Sancheong's traditional Korean medicinal herbs and connects with wellness and anti-aging related industries, which are of greatest interest to modern people. Sancheong Korean medicine clinic experience, 'My Body's Tonic' experience, and a wellness health tour are prepared for visitors to directly experience the excellent efficacy of Sancheong's herbs.

About the Festival

- Official Events: Opening Ceremony, Closing Ceremony - Theme Events: Sancheong Hyeminseo (traditional medical clinic), My Body's Tonic Experience, Anti-aging Beauty Hall - Exhibition Events: (Permanent Exhibitions) - Expo Theme Pavilion, Sancheong Korean Medicine Museum, Sancheong Herb Hall / (Special Exhibitions) - 2025 Sancheong Korean Medicine Museum Special Exhibition. Wellness Exhibition & Promotion Hall, Sancheong Literary Painting & Calligraphy Exhibition, Plant Garden 조성 - Performance Events: Permanent Parade Theme Performance, Stage-specific Linked Performances - Experience Events: Sancheong Culture Experience Zone, Family Healing Experience Zone, Nature-Friendly Experience Zone, Donguibogam Permanent Experience - Sales Events: Herb Market, Agricultural & Specialty Products Market, Sancheong Craft Exhibition & Sales Hall, Sancheong Food Hall, Food Truck Zone - Academic Events: Hyangyak Jipseongbang and Shinchanbyeokonbang Academic Conference

Program Information

- Official Events: Opening Ceremony, Closing Ceremony- Theme Events: Sancheong Hyeminseo (traditional medical clinic), My Body's Tonic Experience, Anti-aging Beauty Hall- Exhibition Events: (Permanent Exhibitions) - Expo Theme Pavilion, Sancheong Korean Medicine Museum, Sancheong Herb Hall / (Special Exhibitions) - 2025 Sancheong Korean Medicine Museum Special Exhibition. Wellness Exhibition & Promotion Hall, Sancheong Literary Painting & Calligraphy Exhibition, Plant Garden 조성- Performance Events: Permanent Parade Theme Performance, Stage-specific Linked Performances- Experience Events: Sancheong Culture Experience Zone, Family Healing Experience Zone, Nature-Friendly Experience Zone, Donguibogam Permanent Experience- Sales Events: Herb Market, Agricultural & Specialty Products Market, Sancheong Craft Exhibition & Sales Hall, Sancheong Food Hall, Food Truck Zone- Academic Events: Hyangyak Jipseongbang and Shinchanbyeokonbang Academic Conference