K-Heritage House (Republic of Korea Pavilion at the World Heritage Committee)

About the Festival

is a special cultural event commemorating the hosting of the 48th UNESCO World Heritage Committee in Busan, showcasing Korea's World Heritage, Intangible Heritage, and Memory of the World all in one place. Scheduled to take place in July 2026 at BEXCO, Busan, this event will present a variety of programs based on "The Value of Korean Heritage Recognized by the World". The exhibition space will offer visitors an immersive experience, starting with a main exhibition hall introducing Korea's 17 World Heritage sites, along with a Memory of the World exhibition, National Heritage media art exhibition, and visitor campaign experiences. Additionally, on-site programs include the Changing of the Royal Guard ceremony, recreating the grandeur of the Joseon Dynasty, and intangible heritage performances and demonstrations where visitors can directly experience the breath of artisans. The 'K-Goods Shop' will feature traditional souvenirs with a modern design, providing rich content for global visitors to experience national heritage in a more approachable way.

About the Festival

1. Past, Present, and Future of Heritage -World Heritage & UNESCO Pavilion: Introduction to the essence of 17 World Heritage sites and the value of Korean heritage -Memory of the World Archives: Collaboration with the National Archives, exhibiting physical and digital records proving history -Busan Promotion Center: Special exhibition on the history and culture of Busan, host city of the 48th World Heritage Committee 2. Heritage Meeting Advanced Technology -Media Art & Pyeon-aek (Plaque) Experience: Immersive exhibition transcending time and space, and digital experience of traditional plaques -Visit Campaign & I-eojigyo (Bridge of Connection): Promotion of national heritage visiting courses and mobile education center experience -Interactive Zone: Operating participatory digital content that reacts to visitor movements 3. National Heritage Network -Local Government Promotion Center: Regional heritage stories directly presented by cities nationwide that possess World Heritage sites -National Heritage Policy Center: Sharing a future vision for the preservation and utilization of Korean heritage 4. Living Intangible Heritage -Intangible Heritage Live: Live traditional performances by inheritors and viewing delicate craft demonstrations by artisans 5. Heritage in Everyday Life -Heritage Pop-up: Sales of trendy souvenirs and goods reinterpreting traditional patterns in a modern way 6. Family Participation Programs -Royal Family's Walk & Stamp Tour: Joseon Royal family reenactment event and exhibition mission tour -Cookie Run Special Experience: Special map experience exploring virtual World Heritage with popular characters