Gangnam Media Winter Festa

About the Festival

As the year draws to a close and a new beginning approaches, the area around the Samsung-dong Trade Center will be illuminated with fantastic media art and a feast of lights. The 2025 Gangnam Media Winter Festa is a year-end and New Year festival showcasing K-Christmas media art, a Korean reinterpretation of the warmth of Christmas, and New Year media art brightly celebrating the year of the Red Horse in 2026. It consists of two media art theme shows and four diverse experiential programs, providing visitors with vivid visual immersion and a variety of participatory experiences. From December 19th to 25th, the Christmas theme show <Hechi's Gift of Light> will take place, followed by the New Year theme show from December 26th to January 3rd, promising a special experience that can only be felt at the year-end and New Year with two different atmospheres.

About the Festival

1. Main Theme Show (Outdoor Media-linked Media Art Show) - Christmas Theme Show <Hechi’s Gift of Light>: 25.12.19 ~ 25.12.25 - New Year Theme Show: 25.12.26 ~ 26.1.3 2. Experiential Programs - LUCKY QR: A program that displays a random lucky message when a QR code is scanned, delivering hope to visitors. - STAMP TOUR: A participatory program where visitors complete stamp art by visiting each program zone. - MEMORY WALL: A program that displays messages of reflection and hope on an LED wall, looking back on the year and wishing for the new year. - VISUAL WALL: An interactive program where on-screen content changes in response to visitor movements. 3. Space Installations - Eve's Christmas: A super-large Christmas tree, 7.5 meters high, installed in G20 Plaza. - Wonder Stage: A special LED art space that reinterprets Korean beauty in a modern way. - Wall of Hope: A wall-shaped LED experience space where various experiential programs and media art unfold. - Harmony of Light: A space that shares messages of luck and delivers hope amidst sparkling lights.