Donghaeng Festival

About the Festival

The Donghaeng Festival is the largest promotional event for small and medium-sized enterprises (SMEs) and small business owners in Korea, aimed at promoting product consumption and stimulating domestic demand. It operates as a festival-type event that connects online and offline distribution channels to provide various discount benefits and consumer experience programs, reflecting seasonal themes and regional characteristics. Driven by collaboration among the government, local autonomous bodies, related organizations, and private platforms, its purpose is to revitalize local commercial districts and spread a culture of shared consumption in daily life through a shopping campaign targeting all citizens. Consumers can participate through various channels such as online malls, traditional markets, small shops, and public delivery apps.

About the Festival

1. Main Programs - Operation of special sales exhibitions for small business owners' products, Donghaeng product experience center, K-Heritage product sales hall, policy promotion hall, etc. 2. Ancillary Programs - Operation of live commerce, consumer events, food trucks, etc. 3. Coexistence Concert - (Date/Time) April 11-12, 18:00 / Jeonju Indoor Gymnasium - (Method) Tickets distributed upon verification of a purchase receipt of 10,000 KRW or more at the excellent small business owner product sales exhibition at the opening venue. 4. Opening Event Operating Hours - April 11 (Sat), 13:00 ~ 21:00 *[Opening Ceremony] 18:00 - April 12 (Sun), 11:00 ~ 21:00

Program Information

1. Main Programs - Operation of special sales exhibitions for small business owners' products, Donghaeng product experience center, K-Heritage product sales hall, policy promotion hall, etc. 2. Ancillary Programs - Operation of live commerce, consumer events, food trucks, etc. 3. Coexistence Concert - (Date/Time) April 11-12, 18:00 / Jeonju Indoor Gymnasium - (Method) Tickets distributed upon verification of a purchase receipt of 10,000 KRW or more at the excellent small business owner product sales exhibition at the opening venue. 4. Opening Event Operating Hours - April 11 (Sat), 13:00 ~ 21:00 *[Opening Ceremony] 18:00 - April 12 (Sun), 11:00 ~ 21:00